In previous posts I’ve made the discuss between niche sites and authority websites and what I thought was better. However in this post I am going to give you a built point list of what are the pros and cons of both are so you can decide for yourself what you think is the best route going forward to make money online. Before I go into the list I would like to mention if you haven’t heard already and are living under a rock that if you do plan on create any type of website you should realize that Google has made a ton of algorithm updates lately and they are likely to affect your website. So gone are the days when you could easily rank in Google. Gone are the days when you could game Google into thinking your website had quality content and rank #1 for major keywords in Google. Now you need to work on diversifying your traffic sources by relying less on Google and focusing on getting traffic from social media, paid traffic, word of mouth, offline marketing, blog posts, guest posts, etc. If the search engines were to die today and you relied 100% on search engine traffic you would lose all of it! Of course this isn’t going to happen but more likely Google is going to update their search engine algorithms and you are going to lose your traffic and therefore your earnings. You really need to be aware of this! Here is a list now of the pros and cons of both running an niche website vs. an authority website. Authority Website Pros relatively easy to initially setup there are a lot of different possibilities for earnings on an authority website from Google Adsense, Amazon, selling affiliate products, etc there can be multiple sources of traffic such as search engines, social media, article marketing, blog posts, guest posts, etc eventually after time you can create a brand that is recognizable online hopefully in the end you can get a higher ROI (return on investment) Cons long-term investment in time and money. Return on investment is realistically a few years out (1 – 3 years) you can’t or really shouldn’t be outsourcing your tasks related to your authority website to others. All the content should be hand crafted to get your own brand on your authority website a ton of time is required to setup, manage, build a brand, etc for an authority website as compared to a niche website Niche Website Pros very quick and easy to setup. Even more so then an authority website very low investment in money to setup a niche website also there is very little time required to setup a 1 – 5 page niche website. These sites can be setup in less than 48 hours as compared to years with an Authority website if you already know what you are doing you can almost automatically make money with a niche website (however I should note this [...]
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